A/B Testing A method of comparing two versions of a product or feature to see which performs better based on user metrics like conversion rate or engagement.
Activation Rate The percentage of users who perform key actions that indicate they’ve found value in the product, such as completing onboarding or using core features.
Analytics The detailed tracking and analysis of user actions using tools like Google Analytics or Hotjar to identify patterns in user behavior.
Attitudinal Metrics Metrics that capture user feelings, perceptions, and satisfaction with a product. Surveys and feedback mechanisms like Net Promoter Score (NPS) often gather these.
Behavioral Metrics Metrics that measure user actions, such as task completion rates, time spent on tasks, or error rates. These focus on what users do rather than how they feel.
Benchmarking: Comparing your product’s performance against competitors’ or industry standards to gauge its relative success.
Bounce Rate: The percentage of users who leave a webpage without taking any further action, indicating low engagement or dissatisfaction with the content.
Business Alignment The process of aligning UX metrics and initiatives with broader business goals to ensure user experience improvements support company objectives like revenue growth or customer retention.
Card Sorting A method of organizing content into categories based on user input to improve navigation and information architecture.
Churn Rate The percentage of users or customers who stop using a product over a specific period, signaling dissatisfaction or unmet expectations.
Clickstream Analysis A method of analyzing the sequence of clicks users take through a product, used to understand navigation patterns and identify drop-off points.
Conversion Rate The percentage of users who take a desired action, such as making a purchase or signing up for a service, after engaging with a product.
Customer Acquisition Cost (CAC) The cost associated with acquiring a new customer, often compared with metrics like conversion rates and customer lifetime value.
Customer Lifetime Value (CLTV or LTV) The total revenue expected from a customer throughout their relationship with a product or company, used to evaluate the long-term impact of design changes.
Customer Satisfaction Score (CSAT) A metric that captures user satisfaction with a product or service, typically measured through surveys asking users to rate their satisfaction on a scale.
Data-Informed Decision Making A decision-making approach that relies on data insights, such as UX metrics, to guide design and product strategies.
Design KPI A specific Key Performance Indicator used to measure the success of a design initiative, such as increasing usability or feature adoption.
Drop-Off Rate The percentage of users who leave a multi-step process (such as checkout) before completion, used to identify friction points in user flows.
Engagement Metrics Metrics that track how users interact with a product, such as click-through rates (CTR), session duration, or bounce rates.
Error Frequency The number of times users encounter errors while interacting with a product, often used to identify usability issues.
Eyetracking Studies A method that uses eye-tracking technology to see where users focus their attention on a page, providing insights into user behavior and design effectiveness.
Feature Adoption Rate The percentage of users who use a particular feature within a product, showing how well new or existing features are integrated into user workflows.
Feature Discoverability The ease with which users can find and use product features, often measured through feature adoption rates or task success rates.
First Click Testing A usability testing method that evaluates the first click a user makes when presented with a task, measuring whether the design aligns with user expectations.
Funnel Analysis A method for tracking user progression through a multi-step process (such as checkout), used to identify where users drop off.
Guerilla Testing A quick, informal usability test often conducted in public places, providing fast insights into how users interact with a product or concept.
Heatmap Analysis A visualization tool that tracks user interaction with a page by showing where users click or scroll most frequently, highlighting areas of engagement or friction.
Key Performance Indicator (KPI) A measurable value that indicates how effectively a product or feature is achieving its key business goals.
Leading Indicators Predictive metrics that signal future outcomes, such as early feature adoption or initial user engagement, allowing teams to anticipate trends and take proactive action.
Net Promoter Score (NPS) A metric that measures customer loyalty by asking how likely users are to recommend the product to others on a scale from 0 to 10.
Pain Points Specific challenges or frustrations users encounter while interacting with a product, often uncovered through usability testing or feedback collection.
Proxy Metrics Indirect metrics used when direct measurement is difficult, such as using task success rates to infer user satisfaction.
Qualitative Feedback Non-numerical feedback gathered from users, often through interviews, surveys, or focus groups, providing insights into their opinions, preferences, and challenges.
Quantitative Data Numerical data collected through methods like surveys, analytics, or A/B testing, used to measure user behavior and performance.
Retention Rate A metric that tracks the percentage of users who continue to use a product over time, indicating user loyalty and satisfaction.
Screen Recording A method of capturing user sessions on a product to observe how users interact with the interface, allowing for the identification of pain points or usability issues.
Scroll Depth A metric that measures how far down a webpage users scroll, indicating the level of engagement with the content.
System Usability Scale (SUS) A questionnaire-based tool that evaluates the usability of a product, providing a score based on user feedback about ease of use.
Task Completion Rate The percentage of users who complete a given task within the product, providing insights into usability and design effectiveness.
Time on Task The amount of time users take to complete a specific task, used to identify areas where users may face friction or difficulties.
User Flow The path users take to navigate through a product, typically visualized to identify pain points or opportunities for improving the experience.
User Journey The user’s complete experience while interacting with a product, from initial discovery to completing tasks and beyond.
User Retention Rate The percentage of users who continue using a product over a specific period, reflecting long-term engagement and satisfaction.
UX Metrics Measurable factors that track user behavior and satisfaction with a product, such as task success rate, time on task, and satisfaction scores.